creative director specializing in brand experiences for packaging, environmental graphics, websites and corporate identities.
Why do conservatives hate freedom? http://t.co/nPPrqyju
About 14 hours ago
Maybe @realtormike can't have his own peacock, he can visit one. http://t.co/XA4qabnf
May 18th at 11:53am
Started Cycle with @cyclemeter at 5:20 PM, on Bike To Work route, see http://t.co/sSjuMVUd, Cyclemeter will speak your replies to me.
May 17th at 4:20pm
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Willoughby helped client Gail Lozoff launch the first fast-casual restaurant chain, Bagel and Bagel, more than 15 years ago. Her newest concept, SPIN! — inspired by Neapolitan-style pizza and her love for Italian cycling — is a “favoloso” fast-casual restaurant experience that is poised for national expansion. After a successful two-year engagement designing the identity and store concept for the first location, Willoughby is working with SPIN! to open five new stores in the Kansas City area within the next year with plans for a national launch close behind.Branding, environmental graphics, Art Direction2011 -
Dining by Design, DIFFA’s (Design Industry Foundation Fighting AIDS) signature fundraiser, has been dubbed the “Cannes of tabletop” by filmmaker John Waters. Each participant designs a custom tablescape for the event. For the 21st Annual Showcase, we challenged ourselves to stretch our imaginations with a self-assigned packaging project for a cause. We took our passion for retail and consumer packaged goods and gave it a black tie interpretation with “The Shop of Cheer,” custom-designed to inspire guests with products of hope. The shelves were filled with cans of “optimism” and “hugs” and bottles of “peace” and “dreams” for all to enjoy. A true feast for the soul.Art Direction, Packaging2012 -
Working with El Dorado Architects, Willoughby developed a wayfinding system for a double-helix parking garage that services the Kansas City, Missouri City Hall, and County Courthouse. Since it opened in 2003, users had a hard time navigating and recalling their cars with a lack of signage and visual cues. After careful study and research our team developed a design solution that benefits from human's facial recognition recall. We developed a wayfinding system where each level is identified through a combination of face, name and color.Architecture, Art Direction2012 -
The SURHC provides health services to low-income patients and immigrants in Kansas City, Missouri. I led a rebranding initiative in collaboration with the client and architect. Our team researched the existing conditions and needs of the patients and caregivers to communicate. We redesigned the identity system to reflect the brand vision and values while respecting its history. The expanded identity system expands on the Pelican by using common eco-systems to communicate place across the various use group culture that include Somali, Vietnamese, Russian, and Hispanic. The wayfinding system is designed to accommodate all of these languages and literacy levels.Branding, environmental graphics, Art Direction2011 -
New Leaf Paper, a leader in environmentally responsible paper, needed help positioning its B2B brand into a B2C brand with the introduction of retail products. I have served as creative director for six product lines with over 100 new skus sold at Target, Office Depot and Whole Foods. Each new extension has further defined the New Leaf brand personality, showing the world that you don’t have to sacrifice style and convenience to make responsible choices.Creative Direction, Illustration, Packaging2011 -
Feng is a storied retail destination designed to evoke the essence of the East with the carefully curated feel of a New York specialty boutique. The vision started with a rich color palette of dark chocolate brown, fiery orange and illuminating gold. Willoughby then designed a bold and elegant brand identity that could be layered throughout the shopping experience from the personal note cards, exquisite gift wrap and custom shopping bag to the tins for the extensive tea collection, signature poem and custom wall graphics representing the store’s shopping niches: Butterfly for Fashion, Koi for Home, Fan for Antique and Lotus Blossom for Tea.Art Direction, Branding, Environmental Branding2011 -
Willoughby was contracted by the Blue Valley School District to brand and develop wayfinding and signage for the Center for Professional Studies (CAPS). Taking a business approach to education, the program is leading the way toward a more entrepreneurial and innovative high school education system. We collaborated with Perkins + Will and NSPJ Architects to design the hybrid facility — corporate office meets high school. Willoughby has continued our relationship with CAPS by partnering with the program to provide mentorship and design related projects for students.Architecture, Branding, Creative Direction2012 -
With a national franchise expansion underway and a desire to increase winter traffic, Sheridan’s needed repositioning, name evolution and new identity. The challenge was to retain the custard image and gain credibility with customers in a new category: coffee. We designed a prototype store in Kansas City’s Crown Center and the new identity has been implemented in both new and existing franchise locations nationally. The system includes everything from menu boards, promotional signage and store graphics to gift cards, franchisee materials and cup jackets. Wowie the Cool Cow even got a facelift.Branding, Creative Direction, Environmental Signage2011 -
Brand identity redesign for a communications company.Branding, Creative Direction, Graphic Design2012 -
Workspace design for Kauffman Foundation's Kauffman Labs program. Work included workspace planning, programming, furniture design, interior design specifications and environmental graphics.Architecture, Entrepreneurship, Interior Design2012 -
Willoughby’s relationship with el dorado architects is a two-way street — they designed the Willoughby Design Barn, and we’ve designed their communications, including a website, informational brochures and a proposal system. In every “eldo” encounter, the firm’s personality and identity is evident and integrated with their highly recognizable design aesthetic.Print Design, Web Design2011 -
Winner of the 2003 AIA Young Architects Forum, Monsters of Design Award for Graphics Wall.Graphic Design2012 -
While at BNIM Architects, I designed the wayfinding systems and graphics for the new Life Sciences Building at the University of Missouri-Columbia. The design motif is inspired by DNA patterns and carried throughout directories, room signage and glass decals.Architecture, Graphic Design2012
